Intro

Scroll-to-Earn represents Nicegram's innovative approach to user acquisition and engagement, transforming passive content consumption into an active, rewarding experience. This model aligns user behavior with platform growth, offering tangible rewards for interactions.

Version 1 - MVP:

• Ad Viewing: Users earn rewards by viewing ads in the message feed or pinned in the Telegram chat list.
• Ad Interaction: Clicking on ads grants additional rewards.

Version 2 - Launch:

• Expanded Ad Placements: Users can enable additional ad placements such as push notifications and splash screens after video content.
• Community Engagement: Rewards for views and reactions in Telegram communities and for activity in chats.

Version 3 - Upgrade:

• Personalized Ads: Users receive personalized ads and can increase rewards by allowing access to their interests through a local Large Language Model (LLM) for ad targeting.

User Journey Through Scroll-to-Earn

1. Onboarding:
   • Account Setup: Users download Nicegram and set up their account.
   • Introduction to Scroll-to-Earn: A tutorial explains how they can earn ATT by using the app.
   • Privacy Settings: Users configure their privacy preferences and decide whether to opt-in for data sharing bonuses.
2. Daily Use:
   • Engagement: Users interact with the app as they normally would—chatting, scrolling through channels, viewing media.
   • Earning ATT: As they engage, ATT accumulates in their account balance.
   • Notifications: Users receive updates on their earning progress and opportunities to earn more.
3. Interaction with Advertisements:
   • Seamless Ads: Ads appear organically within the feed or chat interface.
   • Enhanced Earnings: Interacting with ads results in additional ATT rewards.
   • Feedback Loop: Users can provide feedback on ads to improve personalization.
4. Conversion and Redemption:
   • ATT to $NICE: Users choose to convert their accumulated ATT into $NICE tokens.

Advertising Auction

The advertising auction in Nicegram is a dynamic system designed to ensure effective ad placement both in the app and on the website:

• Automated Auction Participation: Advertisers engage in an automatic auction system to display their ads.
• Pricing Structure: Costs per impression (CPM) and per click (CPC) are manually set for each advertisement, allowing advertisers to optimize their spending.